If you’re formal on your website, your reader will think you’ll be formal in person. Your tone of voice makes the first impression on your prospective customer. If you haven’t developed your USP yet, you should read our post on crafting a unique selling proposition or take our online course on creating the perfect USP. When you have the answers ready to start writing, you can flesh them out with these copywriting tips… And the answers are essentially your unique selling proposition (USP). Your About page has done its job when it answers those questions. (Even though you lied when you pretended the page was about you.) Copywriting tips for an About pageĪs you think about what to write in an About Us on a website, have these questions on a Post-it next to you: You’re writing to bust through any objections by building trust. It’s about what’s holding them back from choosing you.Ī convincing About Us page is written to give the answers your prospects need.It’s about the questions they’re asking.But that’s a lie, and it’s the only lie you’re allowed to tell on your website.īeneath the surface, an About Me page is all about them, your target audience. You’d think a page called “About Us” or “About Me” would be all about you. Are you big? Small? Working for global giants or small businesses? That context helps readers decide if you’re the right fit for them. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |